TikTok might be the top app. of the world in terms of downloads and consumer spending in 2023, but it is not at the top. In terms of actual usage, last year Facebook once again maintained its #1 position in monthly active users. It was followed by fellow app Meta, which owns WhatsApp, Instagram and Messenger, all ahead of TikTok at number 5. Now, new data suggests that TikTok's growth is starting to slow, raising questions about whether the app will enter e-commerce through or. No, Tik Tok store.
According to new data from market intelligence firm Sensor Tower, while TikTok's growth remains positive, that growth is slowing. In 2022, TikTok's monthly active users grew by an average of 12% year-over-year, year-over-year. quarter, but this rate drops to 3% annually in 2023.
The change comes on the heels of the launch of TikTok's TikTok Shop in the United States.
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